JETRO article 1997
Year Established: 1984
Number of Employees: 9
Products: Technical advice and materials
for energy efficient homes
Annual Sales: $3.5 million
Export sales to Japan: 3.5 million
K. Ito and Associates provide a different
sort of product to Japan. While they
do organize
shipments of building products such
as doors,
furniture and windows, they mainly
provide
Japan with technological advice and
know-how
about building well-insulated, energy-efficient
homes.
"Our concept is to provide the whole
scheme of Canadian housing technology,"
says President Kimi Ito.
In 1984, Ito saw a need in the Japanese market
to import some of Canada's building
technologies
and practices. "In Japan, they
pay three
times what we pay in Canada for their
energy.
Canada is very advanced in building
energy
efficient homes - homes that are airtight
with high insulation," says Ito.
The exporting of technology does not end
when the homes are designed and built.
K.
Ito and Associates also provide advice
on
the installation and proper maintenance
of
buildings.
K. Ito and Associates became involved with
JETRO five years ago to help expand
their
business in Japan. Since that time,
JETRO
has helped Ito and many of his clients
financially
by subsidizing an import housing display.
"That display has been very helpful,"
says Ito. "It is still standing
today
and draws a lot of crowds and attention.
It's company and clients also participated
in the Canada Comfort Direct exhibit,
a traveling
trade show put together by the BC Trade
Office
and supported by JETRO. Additionally,
Ito
notes that the JETRO seminars on Japanese
culture and business are extremely
useful.
The company has been very successful in the
Japanese market. Ito himself is in
high demand
as an expert on building technology
and was
invited by JETRO to be its keynote
speaker
at a seminar. He also writes articles
for
various Japanese publications, and
is nominated
for a local Vancouver Entrepreneur
of the
Year award.
Ito advises Canadian companies seeking to
do business in Japan to learn more
about
the culture. "In Japan, culture
is involved
in their business. To learn the business
culture is not an easy task, but you
learn
a lot going over there," says
Ito.
"JETRO also sends a lot of delegates
to Canada," adds Ito. "And
since
they are government-owned, JETRO is
a huge
endorsement for Canadian companies."
The future for K. Ito and Associates in the
Japanese market is quite good. They
are planning
to expand their business by studying
and
upgrading new housing technology which
they
can forward to Japan. "In 1996,
Japan
built 1.6 million units of houses,"
says Ito. "There is good potential
to
grow."
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